Will the use of a third-party privacy seal (lock) in an e-mail advertisements result in a higher likelihood of consumers disclosing their private information?
One of the commodities in the commercial world has become access to data, specifically personal information. The Internet has rapidly expanded a company s ability to access consumers and individuals personal information, however consumers privacy-concerns regarding the disclosure of their pers...
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| Language: | en |
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University of Pretoria
2016
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| Online Access: | http://hdl.handle.net/2263/52356 Zuk, L 2015, Will the use of a third-party privacy seal (lock) in an e-mail advertisements result in a higher likelihood of consumers disclosing their private information?, MBA Mini-dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/52356> |