Alternative execution strategies to overcoming institutional voids and institutional distance in BoP markets
Emerging markets are a great point of interest to multinational companies seeking to exploit new opportunities as they realise that catering to the rich domestic markets limits their opportunities, their potential and competitive advantage. Serving the consumers that are at the bottom of the econ...
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| Language: | en |
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University of Pretoria
2015
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| Online Access: | http://hdl.handle.net/2263/45034 Munoobhai, S. (2014).Alternative execution strategies to overcoming institutional voids and institutional distance in BoP markets (MBA mini-dissertation).Gordon Institute of Business Science, University of Pretoria. Retrieved from http://repository.up.ac.za/handle/2263/1818 |