Reverse acculturation : a global rebalancing phenomenon or driven by globalised diaspora
Globalisation has emphasised two forces in cross-cultural research – heterogenisation and homogenisation, which contribute to the increased power of diasporas and the emergence of a global consumer culture. Reverse acculturation is a recent phenomenon, describing the change in direction of the accul...
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| Language: | en |
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2014
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| Online Access: | http://hdl.handle.net/2263/41896 Chan, K 2013, Reverse acculturation : a global rebalancing phenomenon or driven by globalised diaspora, MBA Mini Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/41896> |