Competing in low-income markets using dynamic and adaptive market sensing capabilities
Firms targeting high-income consumers are finding their markets becoming increasingly saturated and this has caused a shift in focus to the extensive base of low-income consumers. The opportunity and wealth that is present in the low-income segment has been iterated in numerous instances, yet the ch...
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| Language: | en |
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2014
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| Online Access: | http://hdl.handle.net/2263/41892 Bailey, C 2013, Competing in low-income markets using dynamic and adaptive market sensing capabilities, MBA Mini Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/41892> |