Respect as a factor influencing the value proposition for low income consumers
The purpose of this study was to explore the interaction between respect or disrespect and the customer value proposition, including identifying experiences of respect or disrespect, within the context of low income consumers. The study was conducted by means of exploratory research, applying the cr...
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| Language: | en |
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2014
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| Online Access: | http://hdl.handle.net/2263/40659 Williams, E 2013, Respect as a factor influencing the value proposition for low income consumers, MBA Mini Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/40659> |