Location-based marketing in low-income markets
This study explored the use of location-based marketing to minimize the effect of poverty penalty often experienced by the low-income consumers. Poverty penalty is a phenomenon that explains why the low-income consumer pay relatively more than middle- an upper-income consumers. The low-income consum...
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| Language: | en |
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2014
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| Online Access: | http://hdl.handle.net/2263/40634 Ndlovu, S 2013, Location-based marketing in low-income markets, MBA Mini Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/40634> |
