Location-based marketing in low-income markets

Location-based marketing in low-income markets

This study explored the use of location-based marketing to minimize the effect of poverty penalty often experienced by the low-income consumers. Poverty penalty is a phenomenon that explains why the low-income consumer pay relatively more than middle- an upper-income consumers. The low-income consum...

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Bibliographic Details
Main Author: Ndlovu, Sibongile
Other Authors: Chipp, Kerry
Language:en
Published: 2014
Subjects:
UCTD
Telemarketing
Internet marketing
Mobile commerce
Low-income consumers
Online Access:http://hdl.handle.net/2263/40634
Ndlovu, S 2013, Location-based marketing in low-income markets, MBA Mini Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/40634>

Internet

http://hdl.handle.net/2263/40634
Ndlovu, S 2013, Location-based marketing in low-income markets, MBA Mini Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/40634>

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