Evaluating market potential in emerging markets using marketing data
This research focuses on the use of marketing data as a tool with which to evaluate potential in emerging markets. The literature reviewed gave valuable insight into existing approaches to evaluation of market potential, and some of the limitations these approaches face in emerging markets. Specific...
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| Language: | en |
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2014
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| Online Access: | http://hdl.handle.net/2263/40282 Verster, K 2014-06-18, Evaluating market potential in emerging markets using marketing data, MBA Mini Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/40282> |