Strategic management roles of the corporate communication function
Chief executives (CEOs) and other senior managers do not seem to be satisfied with the performance of their corporate communication managers/practitioners. Perceptions are that practitioners fail to assume broad decision making roles in organisations. They seem to be unable to see the big picture or...
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| Language: | Eng |
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2013
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| Online Access: | http://hdl.handle.net/2263/32454 Steyn, B. 2000, Strategic management roles of the corporate communication function, MCom dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/32454> |