The factors influencing buyer behaviour of single working women when purchasing financial products or services: an exploratory study
The number of single working women in Gauteng constitutes a viable market for financial companies in South Africa. However, the question arises whether companies in South Africa are adequately pursuing the single working women market. Various factors may influence a woman’s decision to purchase a fi...
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2013
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| Online Access: | http://hdl.handle.net/2263/29367 Van Tonder, E 2005-11-10, The factors influencing buyer behaviour of single working women when purchasing financial products or services: an exploratory study, MCom Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/29367> http://upetd.up.ac.za/thesis/available/etd-11102004-113938/ |
Internet
http://hdl.handle.net/2263/29367Van Tonder, E 2005-11-10, The factors influencing buyer behaviour of single working women when purchasing financial products or services: an exploratory study, MCom Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/29367>
http://upetd.up.ac.za/thesis/available/etd-11102004-113938/