The influence of extrinsics on young urban consumers' choice of interior soft furnishings
The main objective of this study was aimed at determining whether young urban consumers' choice of interior soft furnishings is based on extrinsic characteristics with the intention of gaining social acceptance and conveying positive attributes to others. It is argued that, when consumers buy p...
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2013
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| Online Access: | http://hdl.handle.net/2263/27695 Sonnenberg, NC 2003, The influence of extrinsics on young urban consumers’ choice of interior soft furnishings, MSc dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://upetd.up.ac.za/thesis/available/etd-09022005-140606/ http://upetd.up.ac.za/thesis/available/etd-09022005-140606/ |