Ideology and myth in South African television : a critical analysis of SABC channel brand identities

Ideology and myth in South African television : a critical analysis of SABC channel brand identities

This dissertation investigates the brand identities of the South African Broadcasting Corporation television channels SABC1, SABC2 and SABC3 during the first decade of the 2000s (from 2000 to 2009). The study explores the manifestation and dissemination of dominant political ideologies and myths by...

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Bibliographic Details
Main Author: Botha, Woudri
Other Authors: Van Eeden, Jeanne
Published: University of Pretoria 2013
Subjects:
Youth resistance
Television channel branding
Branding
Capitalist materialism
Conspicuous leisure
Corporate identity
Corporate image
Family
Hegemony
Idents
Ideological state apparatus
Myth
Nationalism
Political ideology
Populism
Rainbow nation
South african ideology
Sabc1
Sabc2
Sabc3
UCTD
Online Access:http://hdl.handle.net/2263/26820
Botha, W 2010, Ideology and myth in South African television : a critical analysis of SABC channel brand identities, MA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/26820 >
http://upetd.up.ac.za/thesis/available/etd-07292011-145322/

Internet

http://hdl.handle.net/2263/26820
Botha, W 2010, Ideology and myth in South African television : a critical analysis of SABC channel brand identities, MA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/26820 >
http://upetd.up.ac.za/thesis/available/etd-07292011-145322/

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