The prevalence of cost-focused innovation in the development of products for low income markets
Cost-focused innovation is perceived as the primary approach that Western companies should adopt when entering emerging markets, as their standard approaches are usually unsuitable for these environments. Although many of the principles of cost-focused innovation are relevant to these markets, compa...
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2013
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| Online Access: | http://hdl.handle.net/2263/26781 Naidoo, M 2011, The prevalence of cost-focused innovation in the development of products for low income markets, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/26781 > http://upetd.up.ac.za/thesis/available/etd-07282012-201500/ |