The management of sport sponsorship : a case study
Sponsorship, and particularly sport sponsorship, continues to grow ahead of all other forms of marketing communication in stature and spend. As a result, there is a growing need for proper sponsorship management and accountability within organisations. The objective of the study was to evaluate how...
| Main Author: | |
|---|---|
| Other Authors: | |
| Published: |
2013
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/2263/26513 Matlala, LS 2011, The management of sport sponsorship : a case study, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/26513 > http://upetd.up.ac.za/thesis/available/etd-07212012-171424/ |