The financial implications of firms business model focus within the bottom of the pyramid market segment in South Africa
The participation of businesses and major corporate companies in poverty stricken lower income markets has been met with opposing, and at times controversial views. The Bottom of the Pyramid proposition is one such idea that encourages business people to get involved in the market. However, the comm...
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University of Pretoria
2013
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| Online Access: | http://hdl.handle.net/2263/25629 Poonyane, L. 2010, The financial implications of firms business model focus within the bottom of the pyramid market segment in South Africa, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/25629 > http://upetd.up.ac.za/thesis/available/etd-06182011-193723/ |