An investigation of the product life cycle concept as an instrument in marketing decision-making for selected small organisations in Africa
An investigation of the product life cycle concept as an instrument in marketing decision-making for selected small organisations in South Africa. The product life cycle concept is currently a dominant component of marketing theory. There is however much criticism on and doubt about the applicabilit...
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2013
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| Online Access: | http://hdl.handle.net/2263/25485 Herbst, F(J 2003-06-26, An investigation of the product life cycle concept as an instrument in marketing decision-making for selected small organisations in Africa, DCom Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/25485> http://upetd.up.ac.za/thesis/available/etd-06132002-085415/ |