An investigation of the product life cycle concept as an instrument in marketing decision-making for selected small organisations in Africa

An investigation of the product life cycle concept as an instrument in marketing decision-making for selected small organisations in Africa

An investigation of the product life cycle concept as an instrument in marketing decision-making for selected small organisations in South Africa. The product life cycle concept is currently a dominant component of marketing theory. There is however much criticism on and doubt about the applicabilit...

Full description

Bibliographic Details
Main Author: Herbst, F.J. (Frederick Jacobus)
Other Authors: Du Plessis, P.J.
Published: 2013
Subjects:
Small organisations
South Africa
Dealer organisations
Marketing theory
Small manufacturing
Marketing decision-making instrument
Expanded marketing mix
Plc
Product life cycle
UCTD
Online Access:http://hdl.handle.net/2263/25485
Herbst, F(J 2003-06-26, An investigation of the product life cycle concept as an instrument in marketing decision-making for selected small organisations in Africa, DCom Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/25485>
http://upetd.up.ac.za/thesis/available/etd-06132002-085415/

Internet

http://hdl.handle.net/2263/25485
Herbst, F(J 2003-06-26, An investigation of the product life cycle concept as an instrument in marketing decision-making for selected small organisations in Africa, DCom Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/25485>
http://upetd.up.ac.za/thesis/available/etd-06132002-085415/

Similar Items