Utilitarian and hedonic drivers of repurchase intent in consumer electronics : a study of mobile phones
This study sought to understand factors driving repurchase intentions for consumer electronics (CE) hardware and in particular mobile phones. The outcome of the study was expected to be of interest in academia and practice because it develops upon existing literature and identifies actionable variab...
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2013
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| Online Access: | http://hdl.handle.net/2263/24600 Madevu, H, 2010, Utilitarian and hedonic drivers of repurchase intent in consumer electronics : a study of mobile phones, MBA dissertation, University of Pretoria, Pretoria, viewed yymmdd < http://hdl.handle.net/2263/24600 > http://upetd.up.ac.za/thesis/available/etd-05122012-173726/ |