Understanding innovation in low-income markets
As western markets stagnate, companies are looking to the emerging world for growth, and have begun to experiment with offerings that target the four billion microconsumers at the base of the pyramid. To successfully engage these emerging consumers, firms must innovate around their product offerings...
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University of Pretoria
2013
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| Online Access: | http://hdl.handle.net/2263/23745 Harrison, R 2010, Understanding innovation in low-income markets, MBA Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/23745> http://upetd.up.ac.za/thesis/available/etd-04032011-180753/ |