Consumer acceptance of mobile marketing through mobile phones: a case study of South African University students
MCom (Business Management) === Department of Business Management === Consumer mobile phone adoption is on the rise exponentially, and offers marketers with many new opportunities to reach and serve customers. The South African mobile phone market has increased rapidly and a significant proportion of...
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| Format: | Others |
| Language: | en |
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2017
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| Online Access: | http://hdl.handle.net/11602/674 |