Market segmentation and consumer willingness to pay for high fibre products : the case of Johannesburg and the surrounding areas, South Africa
Functional foods constitute a growing focus for research, product development and consumer interest in recent years. This study investigated the factors that affect willingness to pay for high fibre food on the market as well as respondents’ attitude towards the purchase of these products. The re...
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| Language: | en |
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2012
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| Online Access: | http://hdl.handle.net/10500/5672 |