Creating a branding strategy for Jacquards : focussing on 2010 opportunities
Da Gama Textiles, based in the Eastern Cape has seen its sales of Jacquard products being affected in recent years by cheaper imported products. A study was required to enable its senior management to develop a branding strategy for its Jacquard products. In addition, senior managers required inform...
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| Format: | Others |
| Language: | en |
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2010
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| Online Access: | http://hdl.handle.net/10500/3463 |