New marketing opportunities for fixed line telecommunication operators in South Africa : a strategic evaluation

New marketing opportunities for fixed line telecommunication operators in South Africa : a strategic evaluation

Show other versions (1)

Information, communication and broadcasting convergence is changing the business landscape in South Africa, as organisations adopt new converged information, communication technology (ICT) products and services to satisfy the needs of customers. Simultaneously, major changes are taking place in t...

Full description

Bibliographic Details
Main Author: Ali, Fuaad
Other Authors: Strydom, J. W.
Format: Others
Language:en
Published: 2015
Subjects:
Fixed line telecommunication operators
Strategic marketing
Marketing opportunities
Telecommunications
South African telecommunications business environment
Telecommunications market strategy
Information Communications Technology (ICT)
Value added services
Market strategy
New ICT market opportunities
South African cellular telecommunications operators
384.60688
Telephone companies > South Africa > Marketing
Telecommunication > South Africa > Marketing
Information technology > Technological innovations > South Africa
Cell phone services industry > South Africa > Marketing
Online Access:http://hdl.handle.net/10500/18529

Internet

http://hdl.handle.net/10500/18529

Similar Items