| Summary: | Women entrepreneurs in the formal or informal sector continue to encounter social,
psychological, political, and religious-related challenges, inhibiting their functioning.
Consequently, this study explored the psychosocial experiences affecting the informal female
traders at Tshakhuma fruit market in Limpopo, South Africa and the coping strategies
employed to mitigate psychosocial experiences. The study adopted an interpretivism
approach and applied a qualitative methodology and narrative design. Seven informal female
traders shared their psychosocial experiences and coping strategies through stories and were
collected using unstructured interviews. The narrative thematic analysis was used to analyse
the interviews, and psychosocial experiences and coping strategies themes are developed.
The family, work environment, and sociocultural social systems guided the psychosocial
experiences themes. Lazarus and Folkman informed the coping strategies themes. The
findings provided some understanding of women's entrepreneurship in the informal sector,
but the findings cannot be extended in another context === Psychology === M.A. Psychology
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