Evidence of brand contact in the Ethiopian beer market: a Nordic school perspective of strategic integrated marketing communication
Abstracts in English, Zulu and Southern Sotho === Integrated marketing communication (IMC) is widely regarded as an appropriate paradigm for the marketing and marketing communication programmes of many companies. However, most literature argues that IMC is far from being a well-established concept g...
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| Format: | Others |
| Language: | en |
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2020
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| Online Access: | http://hdl.handle.net/10500/26850 |
