An assessment of brand differentiation as a viable strategy in the commoditised Western Cape fresh milk market
Companies in commoditised marketplaces such as the fresh milk market in the Western Cape are seeking ways to improve sales and increase their market shares relative to the competition. This study explored differentiation as a viable competitive strategy in the Western Cape fresh milk market to incre...
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| Format: | Others |
| Language: | en |
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2020
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| Online Access: | http://hdl.handle.net/10500/26582 |