Exploring factors that influence South African tertiary students to participate in retail loyalty programmes

The average South African tertiary student spends more than the average South African individual each month, making them a valuable market to be understood by retailers. One technique retailers use to differentiate themselves from the increased competition is by relationship marketing through loyalt...

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Bibliographic Details
Main Author: Le Roux, Zandri
Other Authors: Machado, Ricardo
Format: Others
Language:en
Published: 2019
Subjects:
Online Access:http://hdl.handle.net/10500/25912

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