Understanding repeat attendance in market research studies : reasons for regular participation and recruitment procedures

Understanding repeat attendance in market research studies : reasons for regular participation and recruitment procedures

This dissertation presents the findings of a qualitative study on understanding the motivating factors underlying repeat attendance in market research studies and the ways in which repeat attendance participants are recruited to take part in such studies. The study was approached from an interpretiv...

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Bibliographic Details
Main Author: Van Zyl, Shalaine
Other Authors: Joubert, Johan Pierre Retief
Format: Others
Language:en
Published: 2017
Subjects:
Repeat attendance
Market research
Professional participants
Interpretivism
Self-determination theory
Theory of self-concept maintenance
Semi-structured interviews
Participation motivation
Honesty/dishonesty
Recruitment procedures
Extrinsic motivation
Intrinsic motivation
658.83019
Marketing research > Psychological aspects
Market surveys
Online Access:Van Zyl, Shalaine (2017) Understanding repeat attendance in market research studies : reasons for regular participation and recruitment procedures, University of South Africa, Pretoria, <http://hdl.handle.net/10500/23120>
http://hdl.handle.net/10500/23120

Internet

Van Zyl, Shalaine (2017) Understanding repeat attendance in market research studies : reasons for regular participation and recruitment procedures, University of South Africa, Pretoria, <http://hdl.handle.net/10500/23120>
http://hdl.handle.net/10500/23120

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