Strategies in the modernisation of Venda

• Main Author: Madiba, Mbulungeni Ronald
• Other Authors: Cluver, August D. de V.(August Dawid de Villiers)
• Format: Others
• Language: en
• Published: 2015
• Subjects: Canonical model; Compounding; Compression strategies; Derivation; Health care internationalisms; Language modernisation; Language planning; Loan translation loanwords; Semantic shifts; Term formation strategies; Terminology; 496.397681; Language and languages > Foreign elements; Language planning > South Africa > Venda; Language policy > South Africa > Venda; Sociolinguistics > South Africa > Venda; Venda language > Terms and phrases
• Online Access: Madiba, Mbulungeni Ronald (2000) Strategies in the modernisation of Venda, University of South Africa, Pretoria, <http://hdl.handle.net/10500/17285>; http://hdl.handle.net/10500/17285

This thesis addresses the problem of the lack of a systematic approach to the modernisation of the indigenous languages of South Africa, with particular reference to Venda. Thus, a systematic approach is proposed in this study for the development of modem terminology in Venda. This approach is based on the canonical model for language planning. In this model, terminology development should follow the following four steps: (1) analysis of the terminological needs of the situation, (2) preparation of a plan and strategies for research, (3) implementation of terminology in practice by means of suitable policies, and lastly, (4) evaluation and constant updating of terminology. Within the canonical model for language planning, different models or frameworks are proposed. First is the theoretical model, which follows the pragmatic approach rather than a purist approach and takes into consideration other extralinguistic factors such as the nature of the special subject field, the needs of the target users and the socio-cultural context. The pragmatic approach is divided into two phases, namely the borrowing phase and the indigenisation phase. In the borrowing phase the borrowed terms are incorporated into the language with immediate effect and these terms may be replaced by indigenous terms in the indigenisation phase where less specialised communication is used. In the indigenisation phase, different language internal term formation strategies were identified, namely semantic shift, derivation, compounding, paraphrasing, initialisms, acronyms, clipping and new word manufacture. It was established that the use of these term formation strategies in Venda requires linguistic expertise, technical expertise and cultural expertise. Accordingly, a sociolinguistic approach is recommended rather than a purely linguistic approach. Lastly, a model of practical terminology work and a model for cooperation and coordination are proposed for terminology work in this language. With regard to the former, various steps that should be followed in terminology work are outlined. In the latter model various language agencies, such as government departments, parastatals and non-governmental organisations that may be involved in the modernisation of this language are identified. A framework in which these agencies could cooperate and coordinate their terminology work is proposed. === Linguistics and Modern Languages === D.Litt. et Phil. (Linguistics)