The paradigmatic shift of service organisations : a proposed marketing model for South African university libraries
Rapid changes in the economic and world order have made it imperative for university libraries to make a paradigm shift from prestige collection building to a marketing philosophy as their strategic directive. This philosophy would direct university libraries towards decision making around customers...
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2015
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| Online Access: | Kunneke, Kathleen Joey (2001) The paradigmatic shift of service organisations : a proposed marketing model for South African university libraries, University of South Africa, Pretoria, <http://hdl.handle.net/10500/17152> http://hdl.handle.net/10500/17152 |