Using business marketing strategies in higher education: a case study
This research studies and documents the effect of applying business marketing strategies to a small vocational program at a public community college in California. The intent of applying the business marketing strategies is to promote the growth of the program in the areas of: Student Enrollment, N...
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| Format: | Others |
| Language: | en |
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2009
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| Online Access: | Al-Malood, Fawaz (2009) Using business marketing strategies in
higher education: a case study, University of South Africa, Pretoria, <http://hdl.handle.net/10500/1574> http://hdl.handle.net/10500/1574 |