Optimum market-positioning models for South African arts festival scenarios
The purpose of the study was to develop an optimum market-positioning model for the special interest tourism market to support arts festivals in South Africa (SA). Three subareas were deemed essential for the model, namely determining which attributes contribute to the success of three arts festival...
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| Format: | Others |
| Language: | en |
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2009
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| Online Access: | Van Zyl, Cina (2005) Optimum market-positioning models for South African arts festival scenarios, University of South Africa, Pretoria, <http://hdl.handle.net/10500/1246> http://hdl.handle.net/10500/1246 |