An exploration into the product life cycle concept as a strategic decision-making tool at Johnson Matthey South Africa.
This study was an exploration of the product life cycle theory as a strategic decision-making tool in an auto-catalyst manufacturing plant. During the literature review stage of this study, many gaps in the product life cycle theory were identified. The product life cycle theory has come under cr...
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| Language: | en_ZA |
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2013
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| Online Access: | http://hdl.handle.net/10413/9593 |