Measuring perception on received service levels to improve client retention.

The field of Logistics Management increasingly becomes a more critical field of activity in almost every industry. Diminishing margins, rising costs and every increasing client expectations demand a strong focus on client retention in order to reap the full benefits from efficient client-supplier re...

Full description

Bibliographic Details
Main Author: Opara, Jens Martin.
Other Authors: Msweli-Mbanga, P.
Language:en
Published: 2011
Subjects:
Online Access:http://hdl.handle.net/10413/4590
Description
Summary:The field of Logistics Management increasingly becomes a more critical field of activity in almost every industry. Diminishing margins, rising costs and every increasing client expectations demand a strong focus on client retention in order to reap the full benefits from efficient client-supplier relationships. This dissertation delivers the tools to improve the client retention rate at Kuehne & Nagel, South Africa, by measuring the present clients perception of service levels experienced. The survey furthermore takes into account how important clients rate different service criteria and how Kuehne & Nagel's performance compares to the perceived performance of competitor firms. === Thesis (MBA)-University of Natal, Durban, 2002.