| Summary: | This study is an evaluation of the factors influencing the delivery of Swaziland tourism industry towards its full potential. It will provide recommendations on what Swaziland can do to improve the delivery of this industry. The reason could be that, Swazis are not frequent tourists and do not consider tourism as an important income to the country. Also, there are no clear marketing strategies and policies put in place to address the tourism industry Again the capital output is low resulting in tourism employees not attending tourism workshops (e.g. Indaba Forum, Durban). Both employees in the Tourism and Customs departments are not well trained to deal with tourists. On this basis, there is a need to re-skill staff members in the industry so as to empower them with relevant skills. At the end, suggestions are made that Swaziland needs to introduce specific tourism Programmes at all levels of education (schools, communities, technicon, private sectors and University). This will propel their endeavour to improve the delivery of the tourism industry towards its full potential. The tourism programme must be monitored to ensure that it is accomplishing the recommended objectives. Monitoring will detect any problems that arise so that remedial measures can be taken before problems become serious. An evaluation at the end of the project is crucial. The evaluation should investigate issues like knowledge, land use, attitude, culture and beliefs of the country. The programme should expand to its stakeholders, Customs department, networking with other government ministries (Ministry of Education, Ministry of Foreign Affairs and Trade) so as to share a wealth of resources that the tourist destinations provides. The result of this research will be of great importance because it could double the number of tourist’s arrival to the Kingdom of Swaziland. The study has used a case study method. === Thesis (MBA)-University of KwaZulu-Natal, Durban, 2003.
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