Factors influencing South African Internet users purchasing a product or service online.

Of the various channels to market, one that has probably received the greatest attention and produced the highest expectations of impact and adoption is the Internet (Wright and Clark, 2- 005: 1). According to Feher and Towell (1997), and Paul (1996), as cited by Vijayasarathy and Jones (1998: 322),...

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Bibliographic Details
Main Author: Mohanlal, Ashwin.
Other Authors: Vigar-Ellis, Debbie.
Language:en
Published: 2011
Subjects:
Online Access:http://hdl.handle.net/10413/3021