Growing a business profitably in a stagnating market.
The aim of this thesis is to identify and suggest strategies for Smiths Aftermarket to enable it to remain a viable business within a shrinking market, which is presented in a case study format. The thesis commences with a discussion of the literature and theoretical concepts relevant to the study,...
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| Language: | en |
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2011
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| Online Access: | http://hdl.handle.net/10413/2813 |