Customer satisfaction levels at Caltex Oil SA.
Global pressures from within the oil industry has decreased profitability of retail operations which has affected the large oil companies as well as franchisees. A point of differentiation that has been identified is customer service and although all the major players have more or less the same t...
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| Language: | en |
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2011
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| Online Access: | http://hdl.handle.net/10413/2493 |