Strategic marketing of ABC consulting services.
ABC Consulting Services is a Consulting Engineering firm based in Pietermaritzburg. Primary and secondary research was conducted in an attempt to identify the key marketing issues that ABC Consulting Services faces in its internal and external environments. The primary research done on the company (...
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| Language: | en |
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2010
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| Online Access: | http://hdl.handle.net/10413/1747 |