An appreciative enquiry into customer service provided on an executive education programme at a South African business school
In the ever increasing competitive market of executive education, providers not only need to deliver new and innovative courses on an ongoing basis, but also need to find a competitive edge to distinguish themselves from the rest. The consumers of executive education courses base their purchase deci...
Main Author: | Schaap, Willem Gerard |
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Published: |
2008
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Subjects: | |
Online Access: | http://hdl.handle.net/10210/722 |
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