An appreciative enquiry into customer service provided on an executive education programme at a South African business school

In the ever increasing competitive market of executive education, providers not only need to deliver new and innovative courses on an ongoing basis, but also need to find a competitive edge to distinguish themselves from the rest. The consumers of executive education courses base their purchase deci...

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Bibliographic Details
Main Author: Schaap, Willem Gerard
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10210/722