A case study of customer needs identification in computer technology

• Main Author: Senyurek, Edip
• Published: 2012
• Subjects: Computers - Marketing - Research - South Africa; Computers - Marketing - Research - Turkey; Computer industry - Customer services - South Africa; Computer industry - Customer services - Turkey; Consumers' preferences - Research; Needs assessment; Benchmarking (Management) - South Africa; Benchmarking (Management) - Turkey
• Online Access: http://hdl.handle.net/10210/7203

M.Ing. === Nowadays successful companies realize that placing the customers' needs first is so important that it must be an attitude of all departments within the business, an attitude of everyone involved in the business and staff at large. They have to understand that the success of a company depends on customers. This research report will aim to emphasize that it is crucial for companies to satisfy and meet customer needs. Thus, the identification of customer needs, the satisfaction of customers and to satisfy the customers establishing product specifications are emphasized. The applications of the methods and techniques of the process of customer needs identification of a commercial product will be demonstrated and compared on a Turkish computer company and a South African computer company. As the market place, the South African and the Turkish computer market, as the commercial product, a computer and as the computer companies, the Surat computer company and the Microstar computer systems company will be chosen in the case study. The results of the case study will be presented in an integrated manner with the literature study. This report will be based on a case study of customer needs identification in computer technology.