| Summary: | M.Tech. === Mammography is most important in the detection of breast cancer but due to its intimate nature and the perception that it is uncomfortable and painful, many women do not optimally support mammography as a diagnostic and screening tool for breast cancer. Many factors influence the mammogram experience of patients. This research explored the preferences and perceptions of patients regarding mammographer gender and personality traits as well as student involvement in mammogram procedures. To promote positive perceptions of mammography and to ensure the availability of adequately trained mammographers to meet the future demands of the profession, the preferences and perceptions of patients and training needs of students should be carefully balanced. The study was empirical in nature and data was collected using a valid and reliable self-formulated questionnaire. The approach was quantitative and a small qualitative component added dimension to the quantitative results. A nonprobability, convenience sampling method was employed and questionnaires were distributed in radiography training centres affiliated to the University of Johannesburg. Data analysis indicated that while many women accept males in the mammography setting, most prefer female mammographers and -students. In general, women accept student presence during mammogram procedures. Personality traits that enhance effective communication and promote patient emotions such as trust, being safe and being cared for are favoured by patients. This research adhered to stipulations of the South African Patients' Rights Charter and the call of the Breast Cancer Advocacy Coalition for South African research into breast health care. The findings serve as benchmarks for patient opinions regarding mammography staff and will be of use in various fields concerning mammography, such as human resources, training and education and quality assurance of care.
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