Development of distribution channels using decision support tools

• Main Author: Groenewald, Johannes Cornelius.
• Published: 2012
• Subjects: Marketing channels - South Africa; Decision support systems - South Africa.; Sasol (Firm) - Marketing.
• Online Access: http://hdl.handle.net/10210/5715

M.Comm. === The fertiliser and related activities of Sasol Fertilizers were consolidated during 2000 under the new name Sasol Agri. Sasol Fertilizers is a business unit of Sasol Agri, and is responsible for the manufacturing and marketing of quality fertiliser products for the group. Through its business units, Sasol Agri manufactures a full range of granular and liquid fertilisers, bulk-blend mixtures, ammoniated phosphates, sulphate of ammonia and nitrogenous products for the South African and export markets. This division was established in 1981 to use ammonia derived from the Sasol coal to oil refining process to produce fertiliser. Production commenced in 1983. Today Sasol Fertilizers is a dynamic producer and marketer of fertiliser products in both local and export markets. The Sasol Fertilizers factory is located in Secunda, about 150 kilometres expanded its investment in liquid fertilisers by acquiring the remaining 50% shareholding in the Delmas Fertiliser Group. This business has been identified as a growth area and additional resources have been allocated to product development and expansion in South Africa to service local demand.