A marketing profile of the Asian consumer market

A marketing profile of the Asian consumer market

M.Comm. === Marketers have historically found it convenient to bundle the Asian consumer market together with the black consumer market or the white consumer market depending on the product or event under consideration. As we move toward an era of customised products and individualised service, mino...

Full description

Bibliographic Details
Main Author: Rau, N.
Published: 2012
Subjects:
Consumers > South Africa
Consumer behavior > South Africa
Asians > South Africa
Online Access:http://hdl.handle.net/10210/5710
id ndltd-netd.ac.za-oai-union.ndltd.org-uj-uj-9265
record_format oai_dc
spelling ndltd-netd.ac.za-oai-union.ndltd.org-uj-uj-92652017-09-16T04:01:12ZA marketing profile of the Asian consumer marketRau, N.Consumers -- South AfricaConsumer behavior -- South AfricaAsians -- South AfricaM.Comm.Marketers have historically found it convenient to bundle the Asian consumer market together with the black consumer market or the white consumer market depending on the product or event under consideration. As we move toward an era of customised products and individualised service, minority markets become more difficult to overlook. Their unique characteristics demand that they be targeted as separate and unique market segments distinct from the mass markets that dominate the marketing environment.2012-08-14Thesisuj:9265http://hdl.handle.net/10210/5710
collection NDLTD
sources NDLTD
topic Consumers -- South Africa
Consumer behavior -- South Africa
Asians -- South Africa
spellingShingle Consumers -- South Africa
Consumer behavior -- South Africa
Asians -- South Africa
Rau, N.
A marketing profile of the Asian consumer market
description M.Comm. === Marketers have historically found it convenient to bundle the Asian consumer market together with the black consumer market or the white consumer market depending on the product or event under consideration. As we move toward an era of customised products and individualised service, minority markets become more difficult to overlook. Their unique characteristics demand that they be targeted as separate and unique market segments distinct from the mass markets that dominate the marketing environment.
author Rau, N.
author_facet Rau, N.
author_sort Rau, N.
title A marketing profile of the Asian consumer market
title_short A marketing profile of the Asian consumer market
title_full A marketing profile of the Asian consumer market
title_fullStr A marketing profile of the Asian consumer market
title_full_unstemmed A marketing profile of the Asian consumer market
title_sort marketing profile of the asian consumer market
publishDate 2012
url http://hdl.handle.net/10210/5710
work_keys_str_mv AT raun amarketingprofileoftheasianconsumermarket
AT raun marketingprofileoftheasianconsumermarket
_version_ 1718535600363012096

Similar Items