The perceived influence of the elements of internal marketing on the brand image of staffing agencies in South Africa
M.Comm. === The primary objective of the study is to determine the influence of service quality on the perceived relationship between internal marketing and the brand image of the South African staffing brands and staffing subsidiaries of the Kelly Group. The study will further seek to determine how...
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2012
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| Online Access: | http://hdl.handle.net/10210/5106 |