Leverage of a sport mega-event branding : a case study of the 2010 FIFA World Cup

Leverage of a sport mega-event branding : a case study of the 2010 FIFA World Cup

D.Comm. (Sport Management) === The primary objective of the study was to establish what brand leverage strategies could be implemented in sport mega-event branding based on the case study of the 2010 FIFA World Cup South Africa. The secondary objectives focused on discovering the dimensions of sport...

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Bibliographic Details
Main Author:	Weszka, Pawel
Published:	2014
Subjects:	World Cup (Soccer) (2010 : South Africa) Branding (Marketing) Sports - Marketing
Online Access:	http://hdl.handle.net/10210/8779

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