Strategic marketing planning for the polythene division of Polifin Limited

Strategic marketing planning for the polythene division of Polifin Limited

M.Comm. (Business Management) === The main research focus is stated as follows: "This research study will endeavour to identify the focus areas for a strategic marketing plan for the Polythene Division in Polifin by constructing a product / market matrix using the results of a situation audit,...

Full description

Bibliographic Details
Main Author: Viljoen, P. N.
Published: 2014
Subjects:
Polifin Limited (Firm) - South Africa.
Marketing - Management
Marketing - Planning
Chemical industry - South Africa
Online Access:http://hdl.handle.net/10210/9531
id ndltd-netd.ac.za-oai-union.ndltd.org-uj-uj-4184
record_format oai_dc
spelling ndltd-netd.ac.za-oai-union.ndltd.org-uj-uj-41842017-09-16T04:01:56ZStrategic marketing planning for the polythene division of Polifin LimitedViljoen, P. N.Polifin Limited (Firm) - South Africa.Marketing - ManagementMarketing - PlanningChemical industry - South AfricaM.Comm. (Business Management)The main research focus is stated as follows: "This research study will endeavour to identify the focus areas for a strategic marketing plan for the Polythene Division in Polifin by constructing a product / market matrix using the results of a situation audit, and to determine what a comparative study of Polifin's performance relative to competitors may reveal for a more intelligent approach to implementing the marketing plan. " The results should make it possible to prepare a strategic marketing plan for the Polythene Business Unit as well as providing specific objectives and action plans for the successful implementation of the plan.2014-02-20Thesisuj:4184http://hdl.handle.net/10210/9531University of Johannesburg
collection NDLTD
sources NDLTD
topic Polifin Limited (Firm) - South Africa.
Marketing - Management
Marketing - Planning
Chemical industry - South Africa
spellingShingle Polifin Limited (Firm) - South Africa.
Marketing - Management
Marketing - Planning
Chemical industry - South Africa
Viljoen, P. N.
Strategic marketing planning for the polythene division of Polifin Limited
description M.Comm. (Business Management) === The main research focus is stated as follows: "This research study will endeavour to identify the focus areas for a strategic marketing plan for the Polythene Division in Polifin by constructing a product / market matrix using the results of a situation audit, and to determine what a comparative study of Polifin's performance relative to competitors may reveal for a more intelligent approach to implementing the marketing plan. " The results should make it possible to prepare a strategic marketing plan for the Polythene Business Unit as well as providing specific objectives and action plans for the successful implementation of the plan.
author Viljoen, P. N.
author_facet Viljoen, P. N.
author_sort Viljoen, P. N.
title Strategic marketing planning for the polythene division of Polifin Limited
title_short Strategic marketing planning for the polythene division of Polifin Limited
title_full Strategic marketing planning for the polythene division of Polifin Limited
title_fullStr Strategic marketing planning for the polythene division of Polifin Limited
title_full_unstemmed Strategic marketing planning for the polythene division of Polifin Limited
title_sort strategic marketing planning for the polythene division of polifin limited
publishDate 2014
url http://hdl.handle.net/10210/9531
work_keys_str_mv AT viljoenpn strategicmarketingplanningforthepolythenedivisionofpolifinlimited
_version_ 1718536195743416320

Similar Items