Strategic marketing planning for the polythene division of Polifin Limited
M.Comm. (Business Management) === The main research focus is stated as follows: "This research study will endeavour to identify the focus areas for a strategic marketing plan for the Polythene Division in Polifin by constructing a product / market matrix using the results of a situation audit,...
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2014
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| Online Access: | http://hdl.handle.net/10210/9531 |
| Summary: | M.Comm. (Business Management) === The main research focus is stated as follows: "This research study will endeavour to identify the focus areas for a strategic marketing plan for the Polythene Division in Polifin by constructing a product / market matrix using the results of a situation audit, and to determine what a comparative study of Polifin's performance relative to competitors may reveal for a more intelligent approach to implementing the marketing plan. " The results should make it possible to prepare a strategic marketing plan for the Polythene Business Unit as well as providing specific objectives and action plans for the successful implementation of the plan. |
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