The branding role that product labelling plays within integrated marketing communication

The branding role that product labelling plays within integrated marketing communication

M.A. === This study focuses on empirically determining the branding role that product labelling plays as a strategic element in Integrated Marketing Communication functioning within the food and beverage industry. This research topic was selected for a number of reasons. Firstly, there is a general...

Full description

Bibliographic Details
Main Author: Hasert, Rudolf Karl
Published: 2012
Subjects:
Brand name products management
Business communication
Branding management
Marketing management
Online Access:http://hdl.handle.net/10210/4325

Internet

http://hdl.handle.net/10210/4325

Similar Items